Monday, December 25, 2006

AdSense Tip : Join the AdWords program

Hey guys, I recommend that AdSense publishers join Google's AdWords program. There were two good reasons for joining:

-To access good keyword estimates
-To drive traffic to your own sites by buying ads

Now there's a third, even more compelling reason: AdWords customers get access to the Google Analytics service for free! (Actually, the program is free to all comers, but AdWords customers aren't limited to the number of page views they can track.) Google Analytics tracks how visitors use your sites by gathering all kinds of statistics. All you do is register your sites and embed some simple JavaScript code onto your pages. Google takes care of the rest.

Google Analytics is something that Google acquired during one of its (few) recent acquisitions. As a company, Google loves to collect and analyze statistics, so it's no wonder that they're interested in collecting statistics about how people visit websites in their quest to provide better searching and advertising services.

Google Analytics is already causing a lot of buzz, so spend the money to join AdWords (it only requires a credit card and a small initial payment of $10 or less -- it depends on where you are in the world) and reap the benefits of seeing what's happening. The great thing about this is that even bloggers whose blogs are hosted on sites they don't control -- like the blogspot.com domain -- can use this service. This is a great way to get some good data on what people are doing on your site.