More keywords = more website traffic
Set your target for hundreds or even thousands of keywords and phrases if possible. Ask friends, colleagues and children what words they would type into a search box to find you.
Put yourself in your prospective client's shoes and try to guess what they might type in a search engine box to find sites like yours.
Change 2 keywords (key words) into 1000s of keyphrases (key phrases)
Examples of keyword possibilities for META name="keywords":
ice-cream(s)
ice cream(s)
icecream(s)
ice-creme(s)
ice creme(s)
icecreme(s)
ice-craem(s)
ice craem(s)
icecraem(s)
find(ing) ice-cream(s)
ice-cream(s) for (on) sale
ice-cream(s) for (on) sale (in) London, New York etc.
ice-cream store, shop, outlet etc.
cheap(est) ice-cream(s)
ice-cream(s) cheap(est) - (people often reverse the keyword order)
ice-cream site(s)
ice cream recipe(s)
homemade ice cream(s)
home made ice cream(s)
homemade ice cream recipe(s)
home-made ice cream recipe(s)
ice cream maker(s) (making)
ice cream machine(s)
vanilla ice cream recipe(s)
ice-cream information, info, info., infomation
buy(ing) ice-cream
buy + (all the misspellings of ice-cream)
shop(ping) for (all the misspellings of ice-cream)
ice-cream sundae(s)
(all the misspellings of ice-cream) + (all the misspellings of sundae)
(all the misspellings) sunday
ice-cream flavours (flavors)
(all the misspellings of ice-cream) + (all the misspellings of vanilla)
(all the misspellings of ice-cream) + (all the misspellings of chocolate)
(all the misspellings of vanilla) + (all the misspellings of ice-cream)
(all the misspellings of chocolate) + (all the misspellings of ice-cream)
choc-ice (and all of above)
ice-lolly (popsicle) (and all of above)
I scream (for voice recognition software?)
The above list has 1000's of possibilities. Even if you operate in a very niche market and only get two or three visitors a year on each keyword or keyphrase, that should still net you hundreds of extra visitors. Other sites can expect thousands. You should expect results that match your effort.
